Launches·October 20, 2026 at 6:00 AM EDT·5 sources
Walmart Bundles Sam’s Club Membership With Its Online Subscription
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WMT · last 30 trading days+1.0% since the news
News
Sam’s Club fiscal second-quarter net sales, including fuel$25.7 billion
Annual bundle price$120 per year
What happened
- Walmart launched a joint Walmart+ and Sam’s Club Plus membership costing $120 per year.
- The bundle offers access to both retailers, delivery benefits, streaming, gas savings and 2% Sam’s Club cash on eligible purchases.
- Walmart said the membership changes are not expected to materially affect fiscal third-quarter or full-year guidance.
Annual bundle price
$120 per year
Sam’s Club fiscal second-quarter e-commerce sales growth
26%
Sam’s Club fiscal second-quarter net sales, including fuel
$25.7 billion
Global Walmart membership revenue growth in fiscal second quarter
17%
Why it matters
The bundle strengthens Walmart’s recurring-membership proposition and positions Walmart+ and Sam’s Club against Amazon Prime and Costco. For consumer and retail professionals, it may affect customer retention, cross-shopping and membership economics.
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Timeline
- First reported by BloombergOct 20Walmart Bundles Sam’s Club Membership With Its Online Subscription
- CNBC reportsOct 20Walmart launches joint membership with Sam's Club as it leans into delivery, gas discounts
- Business Insider reportsOct 20Walmart is taking shots at Amazon and Costco with a new membership bundle for Sam's Club
- Retail Dive reportsOct 20Walmart enlists Sam’s Club in latest challenge to Amazon Prime
- MarketWatch reportsOct 20Walmart takes aim at Amazon and Costco with new membership program — but is it a good deal?
Who is involved
Walmart Bundles Sam’s Club Membership With Its Online Subscri…Walmart Inc.WMTSam’s ClubAmazonCostcoJohn FurnerJohn David Rainey
CompanyPerson
Sources (5)
- BloombergOct 20Walmart Bundles Sam’s Club Membership With Its Online Subscription
- CNBCOct 20Walmart launches joint membership with Sam's Club as it leans into delivery, gas discounts
- Business InsiderOct 20Walmart is taking shots at Amazon and Costco with a new membership bundle for Sam's Club
- Retail DiveOct 20Walmart enlists Sam’s Club in latest challenge to Amazon Prime
- MarketWatchOct 20Walmart takes aim at Amazon and Costco with new membership program — but is it a good deal?
Related
- Oct 23 · Walmart, Best Buy and other stores now use digital price tags. Critics say they could lead to different prices for different shoppers.
- Oct 22 · Affirm, Sam’s Club Strike Exclusive Buy Now, Pay Later Deal
- Oct 21 · While Amazon blocks AI agents, Walmart rolls out the welcome mat
- Oct 22 · Late, short deliveries cost food and CPG makers $100 billion
- Oct 21 · Eternal’s Profit Trails Estimates on Higher Quick Delivery Costs
- Oct 21 · Target’s holiday push stresses affordability, exclusives and an AI assistant
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