Deals·October 22, 2026 at 9:00 AM EDT·1 source
Affirm, Sam’s Club Strike Exclusive Buy Now, Pay Later Deal
AFRM -3.2%WMT
AFRM · last 30 trading days-4.7% since the news
News
What happened
- Affirm is teaming up with Walmart’s Sam’s Club as the retailer’s exclusive buy-now, pay-later partner.
- The partnership comes weeks before the key holiday shopping season.
Why it matters
The deal expands Affirm’s retail distribution and gives Sam’s Club an exclusive installment-payment partner ahead of the holiday season. It is relevant to consumer and payments professionals tracking embedded finance partnerships.
Deal terms
stake
Affirm Holdings Inc. → Sam’s Club
Value
—
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Timeline
- EarlierOct 21Target’s holiday push stresses affordability, exclusives and an AI assistant
- EarlierOct 21Eternal’s Profit Trails Estimates on Higher Quick Delivery Costs
- EarlierOct 21While Amazon blocks AI agents, Walmart rolls out the welcome mat
- EarlierOct 22Late, short deliveries cost food and CPG makers $100 billion
- First reported by BloombergOct 22Affirm, Sam’s Club Strike Exclusive Buy Now, Pay Later Deal
Who is involved
stake inAffirm, Sam’s Club Strike Exclusive Buy Now, Pay Later DealSam’s ClubtargetAffirm Holdings Inc.AFRM · buyerWalmart Inc.WMT
CompanyThe deal
Sources (1)
- BloombergOct 22Affirm, Sam’s Club Strike Exclusive Buy Now, Pay Later Deal
Related
- Oct 23 · Walmart, Best Buy and other stores now use digital price tags. Critics say they could lead to different prices for different shoppers.
- Oct 22 · Affirm CEO Levchin Sees Strong Demand Ahead of Sam’s Club Partnership
- Oct 21 · While Amazon blocks AI agents, Walmart rolls out the welcome mat
- Oct 22 · Late, short deliveries cost food and CPG makers $100 billion
- Oct 21 · Eternal’s Profit Trails Estimates on Higher Quick Delivery Costs
- Oct 21 · Target’s holiday push stresses affordability, exclusives and an AI assistant
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