Deals·October 21, 2026 at 11:27 AM EDT·1 source
Salesforce goes back to the M&A well to fortify a weaker business. Why it's a smart move
CRM -0.7%BRZE
CRM · last 30 trading days+2.5% since the news
News
What happened
- Salesforce plans to acquire Braze to strengthen its marketing business.
- The acquisition would avoid diluting Salesforce shareholders, according to CNBC.
Why it matters
The transaction matters to technology and M&A professionals because it signals Salesforce is using acquisitions to reinforce a weaker business area while limiting shareholder dilution.
Deal terms
acquisition
Salesforce → Braze
Value
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Timeline
- EarlierOct 12Stocks making the biggest moves premarket: Salesforce, First Solar, Biogen & more
- EarlierOct 20Salesforce agrees to acquire marketing platform Braze for $5.66 billion in cash
- EarlierOct 20Salesforce gets a chilly investor response to a $6 billion deal at a 58% premium
- First reported by CNBCOct 21Salesforce goes back to the M&A well to fortify a weaker business. Why it's a smart move
Who is involved
acquiringSalesforce goes back to the M&A well to fortify a weaker busi…BrazeBRZE · targetSalesforceCRM · buyer
CompanyThe deal
Sources (1)
Related
- Oct 22 · Salesforce Customers Brace For New Fees to Use Claude in Its Apps
- Oct 20 · Salesforce agrees to acquire marketing platform Braze for $5.66 billion in cash
- Oct 20 · Salesforce gets a chilly investor response to a $6 billion deal at a 58% premium
- Oct 12 · Stocks making the biggest moves premarket: Salesforce, First Solar, Biogen & more
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