8-K·October 20, 2026 at 8:00 AM EDT·8 sources
Salesforce agrees to acquire marketing platform Braze for $5.66 billion in cash
CRM -0.7%BRZE
CRM · last 30 trading days+2.5% since the news
News
acquisition, log scale$5.7B
$100M$1B$10B$100B
What happened
- Salesforce has agreed to buy Braze, an artificial intelligence-powered marketing platform.
- The transaction has an enterprise value of almost $5.7 billion.
Enterprise value
almost $5.7 billion
Why it matters
The acquisition expands Salesforce’s marketing technology portfolio and is relevant to technology M&A professionals assessing strategic software consolidation.
Deal terms
acquisition
Salesforce Inc. → Braze Inc.
Value
$5.7B
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Timeline
- EarlierOct 12Stocks making the biggest moves premarket: Salesforce, First Solar, Biogen & more
- First reported by AxiosOct 20Salesforce agrees to acquire marketing platform Braze for $5.66 billion in cash
- Akros reportsOct 20Salesforce signed a definitive agreement to acquire Braze for approximately $5.66 billion in enterprise value.
- Bloomberg reportsOct 20Salesforce to Buy Marketing Platform Braze for $5.7 Billion
- CNBC reportsOct 20Salesforce to acquire Braze in a $5.66 billion deal
- Techmeme reportsOct 20Salesforce agrees to acquire AI-powered marketing platform Braze for nearly $5.7B in enterprise value, paying $47.50 per share, set to close from February 2027 (Dana Wollman/Bloomberg)
- The Wall Street Journal reportsOct 20Salesforce to Buy Customer-Engagement Platform for Nearly $5.7 Billion
- 8-K current reportOct 20Braze, Inc.: Material agreement
- The Information reportsOct 20Salesforce to Acquire Marketing Software Maker Braze for Nearly $5.7 Billion
Who is involved
acquiringSalesforce agrees to acquire marketing platform Braze for $5.…Braze Inc.BRZE · targetSalesforce Inc.CRM · buyer
CompanyThe deal
Sources (8)
- AxiosOct 20Salesforce agrees to acquire marketing platform Braze for $5.66 billion in cash
- AkrosOct 20Salesforce signed a definitive agreement to acquire Braze for approximately $5.66 billion in enterprise value.
- BloombergOct 20Salesforce to Buy Marketing Platform Braze for $5.7 Billion
- CNBCOct 20Salesforce to acquire Braze in a $5.66 billion deal
- TechmemeOct 20Salesforce agrees to acquire AI-powered marketing platform Braze for nearly $5.7B in enterprise value, paying $47.50 per share, set to close from February 2027 (Dana Wollman/Bloomberg)
- The Wall Street JournalOct 20Salesforce to Buy Customer-Engagement Platform for Nearly $5.7 Billion
- SEC EDGAROct 20Braze, Inc.: Material agreement
- The InformationOct 20Salesforce to Acquire Marketing Software Maker Braze for Nearly $5.7 Billion
Related
- Oct 22 · Salesforce Customers Brace For New Fees to Use Claude in Its Apps
- Oct 21 · Salesforce goes back to the M&A well to fortify a weaker business. Why it's a smart move
- Oct 20 · Salesforce gets a chilly investor response to a $6 billion deal at a 58% premium
- Oct 12 · Stocks making the biggest moves premarket: Salesforce, First Solar, Biogen & more
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