Launches·October 20, 2026 at 11:00 AM EDT·2 sources
Atlanta Hawks Strike Streaming Alliance With Amazon’s Prime Video
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AMZN · last 30 trading days-5.5% since the news
News
Total games on schedule82
Prime Video digital-exclusive games74
What happened
- Atlanta Hawks games will stream on Amazon Prime Video across a five-state region starting in the 2026-2027 season.
- Prime Video will simulcast the Hawks’ full regular season except nationally broadcast games, while local broadcast group Gray Media airs the games.
- The arrangement is described as the first NBA team agreement to stream a full regular season in parallel with local television.
Prime Video digital-exclusive games
74
Total games on schedule
82
Coverage region
five-state
Why it matters
The arrangement illustrates the expanding role of streaming platforms in local sports distribution and the potential shift in value between digital and traditional broadcast partners.
What to watch. The streaming arrangement begins with the 2026-2027 season.
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Timeline
- EarlierOct 19Here are Monday's biggest analyst calls: SpaceX, Nvidia, Apple, CoreWeave, Amazon, Meta, Eli Lilly & more
- EarlierOct 20Amazon to Hire Over 300,000 in Holiday Season, Up 20% From 2025
- First reported by VarietyOct 20Atlanta Hawks Strike Streaming Alliance With Amazon’s Prime Video
- Deadline reportsOct 20In NBA First, Atlanta Hawks Full Regular Season To Stream On Prime Video In Parallel With Local TV
Who is involved
Atlanta Hawks Strike Streaming Alliance With Amazon’s Prime V…Atlanta HawksAmazon Prime VideoAMZNGray MediaGTNNBA
CompanyAgency
Sources (2)
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