Economy·October 20, 2026 at 8:45 AM EDT·6 sources
Amazon to Hire Over 300,000 in Holiday Season, Up 20% From 2025
AMZN -1.0%
AMZN · last 30 trading days-5.5% since the news
News
Amazon employees as of June 30about 1.6 million
Holiday hiresmore than 300,000
What happened
- Amazon plans to hire more than 300,000 U.S. seasonal, part-time and full-time workers, up 20% from last year and a record target.
- Seasonal employees working at least 30 hours weekly will qualify for healthcare from day one starting Jan. 1.
- Amazon’s hiring expansion contrasts with weaker retail employment plans and UPS’s plan to hire more than 100,000 seasonal workers, about 9% fewer.
Holiday hires
more than 300,000
Year-over-year increase
20%
Seasonal average hourly pay
$20 an hour
Amazon employees as of June 30
about 1.6 million
Why it matters
The hiring plan offers a signal on Amazon’s fulfillment capacity and holiday demand while highlighting divergent labor trends across retail and logistics. It also matters for workforce-cost and benefits analysis.
What to watch. Amazon reports third-quarter results Oct. 29.
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Timeline
- EarlierOct 19Here are Monday's biggest analyst calls: SpaceX, Nvidia, Apple, CoreWeave, Amazon, Meta, Eli Lilly & more
- First reported by BloombergOct 20Amazon to Hire Over 300,000 in Holiday Season, Up 20% From 2025
- Business Insider reportsOct 20Amazon aims to add 300,000 seasonal workers — and expands health benefits in the new year
- The Wall Street Journal reportsOct 20Amazon to Hire More Than 300,000 U.S. Workers for Holiday Season
- GeekWire reportsOct 20Amazon plans record 300k holiday hires as the rest of retail pulls back
- Techmeme reportsOct 20Amazon plans to hire 300K+ US workers for seasonal, part-time, and full-time roles for the upcoming holiday season, up 20% from 2025, paying $20/hour on average (Spencer Soper/Bloomberg)
- Retail Dive reportsOct 21Amazon eyes 300K holiday hires
Who is involved
Amazon to Hire Over 300,000 in Holiday Season, Up 20% From 2025Amazon.com Inc.AMZNUPSAndy Jassy
CompanyPerson
Sources (6)
- BloombergOct 20Amazon to Hire Over 300,000 in Holiday Season, Up 20% From 2025
- Business InsiderOct 20Amazon aims to add 300,000 seasonal workers — and expands health benefits in the new year
- The Wall Street JournalOct 20Amazon to Hire More Than 300,000 U.S. Workers for Holiday Season
- GeekWireOct 20Amazon plans record 300k holiday hires as the rest of retail pulls back
- TechmemeOct 20Amazon plans to hire 300K+ US workers for seasonal, part-time, and full-time roles for the upcoming holiday season, up 20% from 2025, paying $20/hour on average (Spencer Soper/Bloomberg)
- Retail DiveOct 21Amazon eyes 300K holiday hires
Related
- Yesterday · AWS Sold Out Of Capacity Into 2028, Jassy Says
- Oct 19 · Here are Monday's biggest analyst calls: SpaceX, Nvidia, Apple, CoreWeave, Amazon, Meta, Eli Lilly & more
- Oct 22 · Researchers Say Hackers Targeted PHP Before Flaws Were Known
- Oct 21 · Eternal’s Profit Trails Estimates on Higher Quick Delivery Costs
- Oct 21 · Target’s holiday push stresses affordability, exclusives and an AI assistant
- Oct 20 · Atlanta Hawks Strike Streaming Alliance With Amazon’s Prime Video
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