Economy·October 24, 2026 at 8:55 PM EDT·4 sources
Trump Announces Audi’s First-Ever U.S. Factory in Georgia as Tariffs Bite
raise, log scale$4.0B
$100M$1B$10B$100B
What happened
- Trump announced Audi plans to build a $4 billion assembly plant in Georgia, its first U.S. assembly plant.
- The plant is expected to produce 200,000 SUVs annually and create approximately 4,500 jobs.
- Audi’s imported U.S. vehicles have been affected by tariffs; the company’s U.S. sales are down 16% this year.
Factory investment
$4 billion
Expected annual production
200,000 SUVs
Expected jobs
approximately 4,500
Audi tariff impact last year
1.2 billion euro ($1.4 billion)
Why it matters
The announcement signals a major automaker investment responding to U.S. tariffs and weak overseas sales, with implications for auto supply chains, industrial investment and corporate strategy.
What to watch. Construction is scheduled to begin next year, with production starting in the early 2030s.
Deal terms
raise
Audi → Audi
Value
$4.0B
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Timeline
- First reported by The Wall Street Journal19hTrump Announces Audi’s First-Ever U.S. Factory in Georgia as Tariffs Bite
- CNBC reports17hTrump announces Audi will build $4 billion U.S. factory in Georgia
- The New York Times reports17hAudi to Build Factory in Georgia, Trump Says
- Financial Times reports9hAudi to build $4bn US plant as it grapples with tariffs
Who is involved
Trump Announces Audi’s First-Ever U.S. Factory in Georgia as …AuditargetVolkswagenGeorgiaDonald TrumpGernot Doellner
CompanyAgencyPerson
Sources (4)
- The Wall Street Journal19hTrump Announces Audi’s First-Ever U.S. Factory in Georgia as Tariffs Bite
- CNBC17hTrump announces Audi will build $4 billion U.S. factory in Georgia
- The New York Times17hAudi to Build Factory in Georgia, Trump Says
- Financial Times9hAudi to build $4bn US plant as it grapples with tariffs
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