News·October 22, 2026 at 11:52 AM EDT·1 source
Pepsi renews contract with Taco Bell days after KFC switches to Coke in the U.S.
PEP -2.2%KO
PEP · last 30 trading days+0.8% since the news
News
What happened
- Taco Bell renewed its beverage-supply contract with PepsiCo.
- The renewal follows KFC’s switch to Coca-Cola in the U.S.
- PepsiCo remains Taco Bell’s longtime beverage supplier.
Why it matters
The decision highlights differing beverage-supplier strategies across major restaurant chains and is relevant to consumer-sector professionals tracking brand partnerships and distribution relationships.
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Timeline
- EarlierOct 15KFC Is Moving to Ditch Pepsi for Coke in Thousands of Restaurants
- EarlierOct 21How Coca-Cola’s $5 Billion Costa Coffee Deal Went Wrong
- First reported by CNBCOct 22Pepsi renews contract with Taco Bell days after KFC switches to Coke in the U.S.
Who is involved
Pepsi renews contract with Taco Bell days after KFC switches …PepsiCoPEPTaco BellKFCThe Coca-Cola CompanyKO
Company
Sources (1)
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