OpenAI expands ChatGPT Ads to 26 new countries as diversification push accelerates
What happened
- OpenAI will roll out ChatGPT Ads in 26 additional countries, including Argentina, Peru, Nigeria, South Africa and Ukraine.
- OpenAI said more than 100,000 advertisers have run campaigns on the platform, up from 20,000 in late August.
- Sources disagree on the resulting country total: CNBC says 89, while Techmeme says 83.
Why it matters
The expansion shows OpenAI is pursuing advertising alongside enterprise contracts, subscriptions and APIs to help fund AI costs. The advertiser growth and geographic rollout provide signals for investors and competitors assessing monetization and potential future capital-markets activity.
What to watch. OpenAI said it plans to develop additional ad formats, measurement capabilities and buying options, and explore new ways for businesses to interact with ChatGPT consumers.
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Timeline
- First reported by CNBCOct 21OpenAI expands ChatGPT Ads to 26 new countries as diversification push accelerates
- The Information reportsOct 21OpenAI Expands ChatGPT Ads to 26 More Countries, Says It Has More Than 100,000 Advertisers
- Techmeme reportsOct 21OpenAI expands ChatGPT ads to 26 additional countries, taking the total to 83 countries, and says the platform's advertiser base is 100K+, up from 20K in August (Alix Coutures/The Information)
Who is involved
Sources (3)
- CNBCOct 21OpenAI expands ChatGPT Ads to 26 new countries as diversification push accelerates
- The InformationOct 21OpenAI Expands ChatGPT Ads to 26 More Countries, Says It Has More Than 100,000 Advertisers
- TechmemeOct 21OpenAI expands ChatGPT ads to 26 additional countries, taking the total to 83 countries, and says the platform's advertiser base is 100K+, up from 20K in August (Alix Coutures/The Information)
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