Policy·October 19, 2026 at 4:45 PM EDT·2 sources
FTC Requires Publicis to Offer Equal Access to LiveRamp Data
RAMP +0.0%
RAMP · last 30 trading days+0.1% since the news
News
acquisition, log scale$2.2B
$100M$1B$10B$100B
EV / EBITDA20.1x
0x30x
What happened
- The FTC will allow Publicis Groupe to complete its $2.2 billion acquisition of LiveRamp if conditions are met.
- Publicis must offer rivals equal access to LiveRamp’s data connectivity services, according to the FTC.
Acquisition value
$2.2 billion
Why it matters
The remedy affects competition in digital advertising data services and is relevant to media, technology and M&A professionals assessing regulatory conditions on the transaction.
What to watch. Publicis’ compliance with the FTC’s equal-access requirement and completion of the acquisition.
Deal terms
acquisition
Publicis Groupe SA → LiveRamp Holdings Inc.
Value
$2.2B
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Timeline
Who is involved
acquiringFTC Requires Publicis to Offer Equal Access to LiveRamp DataLiveRamp Holdings Inc.RAMP · targetPublicis Groupe SAbuyerFederal Trade Commission
CompanyAgencyThe deal
Sources (2)
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