Launches·October 19, 2026 at 12:04 PM EDT·4 sources
Apple Announces Oct. 28 Event for Touch-Screen MacBook Pro
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News
Event dateOct. 28
Event time10 a.m. PT
What happened
- Apple confirmed a product-launch event for Oct. 28.
- The company plans to debut its first touch-screen MacBook.
- Techmeme reported the event will take place at 10 a.m. PT in Los Angeles under the tagline “Pro and tell.”
Event date
Oct. 28
Event time
10 a.m. PT
Why it matters
The event may provide product and timing signals for technology professionals, particularly those tracking Apple’s hardware strategy and consumer-device competition.
What to watch. Apple’s Oct. 28 product-launch event.
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Timeline
- First reported by The VergeOct 19Apple teases MacBook Pro event next week
- Bloomberg reportsOct 19Apple Announces Oct. 28 Event for Touch-Screen MacBook Pro
- Techmeme reportsOct 19Apple announces a "Pro and tell" event on October 28 10am PT in LA, where its first touchscreen MacBook, a 14" MacBook Pro with M6, and more are expected (Chance Miller/9to5Mac)
- CNBC reportsOct 19Apple announces product launch event for Oct. 28. Analysts expect touchscreen laptop
Sources (4)
- The VergeOct 19Apple teases MacBook Pro event next week
- BloombergOct 19Apple Announces Oct. 28 Event for Touch-Screen MacBook Pro
- TechmemeOct 19Apple announces a "Pro and tell" event on October 28 10am PT in LA, where its first touchscreen MacBook, a 14" MacBook Pro with M6, and more are expected (Chance Miller/9to5Mac)
- CNBCOct 19Apple announces product launch event for Oct. 28. Analysts expect touchscreen laptop
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