Deals·October 19, 2026 at 11:00 AM EDT·3 sources
Unilever Agrees to Sell Welly Bandage Business to Private-Equity Firm
UL -1.1%
UL · last 30 trading days+1.7% since the news
News
What happened
- Forward Consumer Partners agreed to acquire Welly, the U.S. first-aid brand, from Unilever.
- Welly was created in 2016 by Method founder Eric Ryan and is known for colorful bandages and other everyday-injury products.
- Ryan will return as an adviser to Welly under Forward Consumer Partners’ ownership.
Why it matters
The carve-out gives Forward Consumer Partners a consumer-products platform and represents a portfolio reshaping transaction for Unilever. It is relevant to M&A, private-equity and consumer-sector professionals.
Deal terms
acquisition
Forward Consumer Partners → Welly
Value
—
Investors
Forward Consumer Partners
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Timeline
- First reported by The Wall Street JournalOct 19Unilever Agrees to Sell Welly Bandage Business to Private-Equity Firm
- PE Hub reportsOct 19Forward Consumer Partners strikes deal to carve out Welly from Unilever
- Private Equity Wire reportsOct 20Forward Consumer Partners acquires Welly brand from Unilever
Who is involved
acquiringUnilever Agrees to Sell Welly Bandage Business to Private-Equ…WellytargetForward Consumer PartnersbuyerUnileverULEric Ryan
CompanyPersonThe deal
Sources (3)
- The Wall Street JournalOct 19Unilever Agrees to Sell Welly Bandage Business to Private-Equity Firm
- PE HubOct 19Forward Consumer Partners strikes deal to carve out Welly from Unilever
- Private Equity WireOct 20Forward Consumer Partners acquires Welly brand from Unilever
Related
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